Even though young Swedes know that safe sex is a good idea, condoms are often seen as an embarrassing inconvenience.
So we made condoms literally part of the fun – with an app!
With the question “How are you getting laid this summer?” we invited users to try “The Sex Profile” – a smartphone app that provides a personal sex graph measuring rhythm, sound and duration during sex.
Ester handed out thousands of condoms with a QR-code used to directly download the app, making them the message, the media and the solution.
At the end of summer we had registered over 5,900 sex graphs, which exceed our goal by 590%, and as many as 39% of young Stockholmers said they feft more positive about condom use than before, which exceed the main goal for the campaign by 98%.