Designed by Peter Bankov and Julia Nevstrueva of Design Depot, Russia.
The vast majority of Russians cannot feel the difference between the brands of French, Italian and Spanish wines. In everyday life terms, there a phrasal expression of “Good Red” and “Good White” wine. This means that the situation demands a direct and effective solution in reference for making a wine purchase.
“In DesignDepot we have developed labels for the wine brand CARRE ROUGE & CARRE BLANC launched by «OVG» team. Wine of two kinds, red and white, is produced and bottled in France under a special trademark especially for Russia to fill in the segment of up-middle.”
The inspiration to create wine labels «Carré rouge & Carré blanc» served as a square – a figure that represented the perfection and simplicity simultaneously. Designed in minimalist design emphasizes the nature of the product – just look to see all of the drink, without further ado.