In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that, they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design.
“We don’t just need – we must! stand out” – this phrase has become the basis at work on a new brand identity.