Designed by Anagrama, Mexico.
Theurel & Thomas is the first patisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
The pâtisserie has an enlightened space with an exclusivity and elegant atmosphere. The store location is in San Pedro, Mexico, Latin America’s most affluent suburb.
White is a central part of the design and it contrasts with the French macarons colors.Details were an essential part of our work. We meticulously selected each porcelain piece creating a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine.