PAN PAN

PanPan
Visual identity, creative direction, packaging, corporate apparel, signage, corporate stationary, claim, communication, point of sale merchandising, production…
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Creative direction and visual identity design for an artisan bakery chain in Valencia.
Contemporary reinterpretation of the traditional ear of wheat, the basic ingredient of bread to form a pattern that is easily recognizable. The chevron pattern also reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries. The naming concept is based on word repetition in order to emphasize authenticity. Bread-bread, as in real bread. This system is carried throughout all communication materials, and has endless possibilities, all grouped under one slogan with double meaning: “PanPan. Repetirás” (BreadBread. You will repeat). Custom typography for the logotype.

Laus Design Award for its visual system

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